Taylor Trujillo · Product education & curriculum design

Teacher turned content designer, still teaching.

Featured Projects

Selected outcomes

In-App Education

Embedded form activation

~2x more likely to start taking donations View case study

Product Education

Campaign templates pilot

50%+ faster to an active campaign — under a week View case study

Scaled onboarding

40% → 75% of new orgs reached the success milestone View case study

Product Adoption

Intelligent Ask Amounts adoption

20% → 75%+ of eligible campaigns using IAA View case study

Curriculum Design

An Academy people finish

~2x completion for 2–3 lesson courses vs. 7+ lessons View case study

AI content pipelines

6+ → ≤3 wks course turnaround, about twice as fast View case study

Earlier Work

Foundation projects

Developer documentation Webhooks guide, API docs, and payments docs for GoFundMe Pay, which runs on Stripe. In-app resource center Reporting-related support cases fell 45% YoY after launch; 1,000+ admins a month used it. Microcopy Product copy revisions for accessibility, clarity, and style guide alignment on Campaign Studio. Docs-as-code help center Docs-as-code help center for beta features, adopted across the entire release process.

TA Taylor's AI teaching assistant

Questions go to Taylor by email.